LAGOS, NIGERIA — International wellness and lifestyle company QNET says more than 200,000 Nigerian youths have benefited from its direct-selling business model since the company commenced operations in the country in 2022.
The company’s Nigeria General Manager, Ayokunmi Solesi, disclosed the figure on Thursday, November 12, 2026, during a media engagement in Lagos organised ahead of the 2026 QNET Expo.
Solesi said the beneficiaries were young Nigerians participating in the company’s product-selling network, through which independent representatives earn commissions from the sale of wellness, lifestyle and other consumer products.
He described the business model as an opportunity for young people to engage in entrepreneurship without necessarily establishing conventional retail outlets or maintaining large inventories.
According to him, the company operates through a direct-selling arrangement that allows representatives to market products and earn commissions from completed sales.
Solesi emphasised that participants do not earn money simply by recruiting new members into the network. He maintained that product sales remain the basis for earning commissions under the company’s business structure.
The disclosure comes as Nigeria continues to grapple with youth unemployment, limited access to formal employment and the growing demand for alternative sources of income. Direct selling and other forms of small-scale entrepreneurship have attracted attention as possible ways for individuals to participate in commercial activities.
However, the reported figure of 200,000 beneficiaries has not been accompanied by a publicly available breakdown showing the number of active distributors, the income earned by participants or the geographical distribution of those involved. The figure therefore remains a claim made by the company rather than an independently audited measure of youth employment or income generation.
The media engagement also provided an opportunity for QNET to address concerns about individuals and criminal networks allegedly exploiting its name to promote fraudulent activities.
Solesi disclosed that the company was collaborating with relevant Nigerian authorities, including the Economic and Financial Crimes Commission (EFCC) and the Nigeria Immigration Service, to investigate suspected cases of fraud and prevent the misuse of its identity.
He said some individuals allegedly involved in fraudulent activities had been identified and their details submitted to the appropriate authorities for investigation.
The company also disclosed that it was working with international law enforcement partners, including the International Criminal Police Organisation (INTERPOL), to strengthen cooperation against criminal networks operating across national borders.
According to Solesi, some individuals have allegedly brought people into Nigeria from neighbouring countries under the pretence that they were joining the company’s business network.
He said the company was working with immigration officials to verify the identities and legal status of people claiming to be associated with its operations.
The company also said it was providing information to law enforcement agencies to assist investigations and supporting efforts to address cases involving individuals allegedly deceived into travelling to Nigeria.
QNET’s regional management has repeatedly warned the public against people using its name to advertise fake employment opportunities, overseas travel arrangements and guaranteed financial returns.
Regional General Manager for Central and West Africa, Cherif Sarr, has stressed that the company is not an employment or recruitment agency and does not provide visa sponsorship or guaranteed overseas job placements.
The company has also urged prospective participants to understand its direct-selling structure and verify information through official channels before making financial commitments.
These warnings are significant in a country where fraudulent recruitment schemes and trafficking networks have exploited the desperation of job seekers. In November 2026, Nigeria’s Computer Emergency Response Team issued an advisory about trafficking syndicates using social media advertisements and personal referrals to lure victims with promises of jobs, scholarships and business opportunities. The advisory referenced an operation involving a network linked to QNET, while describing the alleged criminal conduct of the individuals involved.
QNET has consistently maintained that criminal activities carried out by individuals misusing its name should be distinguished from its authorised business operations.
Also speaking at the Lagos engagement, the company’s Country Sales Executive, Nkemakolam Eloagu, highlighted its product categories, which include health, wellness, personal care, beauty and travel-related offerings.
The company’s executives said they intended to strengthen public awareness of their products and business structure while expanding engagement with relevant stakeholders in Nigeria.
The 2026 QNET Expo formed part of the company’s activities to showcase its products, engage distributors and improve public understanding of its operations.
As the company promotes its reported youth participation figures, questions surrounding income transparency, consumer protection and the distinction between legitimate direct selling and fraudulent recruitment remain important.
For young Nigerians considering participation, understanding the actual costs, product demand, commission structure and applicable terms is essential before making financial commitments.
The company’s reported 200,000 beneficiaries figure therefore places its youth entrepreneurship claims in the spotlight, while the ongoing collaboration with law enforcement agencies highlights the need to address criminal networks exploiting its brand and the vulnerability of people seeking economic opportunities.
