A Nigerian woman identified as Ms Dooshima has publicly appealed to FrieslandCampina WAMCO Nigeria Plc, the company behind popular dairy brands including Peak Milk and Three Crowns, following concerns she said consumers have raised about some milk products in the Nigerian market.
In an open letter addressed to the company, Dooshima expressed concern over reports of milk products allegedly going bad, saying Nigerian families who have relied on the brands for decades deserve clear explanations about what may be happening.
FrieslandCampina WAMCO is the manufacturer of Peak Milk and Three Crowns, while its brands also include Coast and Olympic, among others. The company's official history states that Peak Milk arrived in Nigeria in 1954, giving the brand more than seven decades of presence in the Nigerian market.
Dooshima began her appeal by stressing the long-standing relationship between the brands and Nigerian families.
“On behalf of every Nigerian mother and family, I’m writing this open letter to FrieslandCampina WAMCO, the makers of Peak Milk, Three Crowns, Olympic and Coast Milk. Peak Milk has been around for more than 70 years. Our mothers trusted these brands and handed them down to us, and now we are about to hand them over to our children.”
She said the situation had become particularly concerning because consumers initially attributed reports of problematic milk products to counterfeit goods being sold in the market.
“At some point, we made excuses that perhaps some people were producing fake milk. But now, we have come to realise that, alongside the fake products in the market, some of the products that have gone bad are reportedly original products from your brand.”
Dooshima said the development had left consumers worried and seeking answers from the company.
“At this point, we are scared, we are asking questions, and we deserve answers.”
Her appeal comes at a time when food safety and the authenticity of consumer products remain sensitive issues for Nigerian families, particularly when the products in question are commonly consumed in households.
FrieslandCampina WAMCO says on its official Peak Milk platform that it has maintained quality-control processes throughout its production chain and describes Peak as a brand that has been nourishing Nigerians for 70 years.
The company also provides a consumer care line and email address for customers seeking information or raising concerns about its products.
However, the specific allegations raised by Dooshima concerning original products allegedly going bad have not been independently established in the information currently available. Her comments should therefore be understood as a public appeal and expression of concern rather than confirmation that FrieslandCampina WAMCO products are unsafe.
The issue has nevertheless generated attention because of the longstanding presence of the brands in Nigerian homes. For many consumers, the appeal is not simply about a particular product but about the trust built around brands that have been part of family meals for generations.
Dooshima’s open letter is ultimately calling for clarity from the manufacturer, particularly regarding reports of allegedly deteriorated products and how consumers can distinguish genuine products from counterfeit ones.
As concerns continue to circulate, attention will now be on FrieslandCampina WAMCO and whether the company will respond publicly to the questions raised by consumers and provide further information about the reported incidents.
