Cristiano Ronaldo is taking another major step beyond professional football after announcing the commencement of production on his first television series, titled Day 1s, as the Portuguese superstar continues to expand his business interests into the entertainment industry.
The Al-Nassr forward confirmed the development on Wednesday, November 11, through his social media platforms, sharing the news with his millions of followers and describing the project as an exciting new venture.
“Exciting news! Production of my first TV show, Day 1s, has just started. More to come!” Ronaldo wrote.
The announcement marks a significant milestone in the 41-year-old’s growing business portfolio, which already includes interests in fashion, hospitality, fitness and digital media. His latest move also signals his ambition to establish a presence in the global film and television industry.
Unlike traditional football documentaries that focus on players’ careers, achievements and personal experiences, Day 1s is a scripted drama exploring the business side of professional football, particularly the influence, negotiations, relationships and power struggles surrounding elite player representation.
The series centres on Stanley Dalton, a powerful football agent navigating the complicated world of modern British football. The character will be played by British actor Damian Lewis, widely recognised for his performances in popular television productions including Homeland and Billions.
The production has also attracted notable personalities from the football and entertainment industries. Former Arsenal and France international Thierry Henry is among the high-profile names associated with the project, while British rapper Dave is also expected to feature in the series.
Henry’s involvement adds another interesting dimension to the production, considering his experience at the highest level of professional football and his understanding of the relationships between players, clubs, agents and other influential figures in the game.
The concept for the series was developed alongside real-life football agent Darren Dein, who represents several prominent figures in the sport, including Henry. Dein is also involved in the production as an executive producer.
Ronaldo is not undertaking the project alone. The television series is being developed through UR•Marv Studios, an independent production company established in April 2025 through his partnership with British filmmaker Matthew Vaughn.
Vaughn is an established figure in the entertainment industry, having directed several successful productions, including the Kingsman film franchise. His experience in filmmaking is expected to play an important role in bringing the football drama to the screen.
The partnership between the two personalities reflects their shared interest in exploring opportunities beyond their traditional professional backgrounds, with Ronaldo bringing his global sporting influence and Vaughn contributing his filmmaking experience.
Although Ronaldo’s primary responsibility in the project is as an executive producer, reports indicate that he is also expected to make an appearance in the series, potentially marking his first scripted acting role in a major television production.
His involvement could attract considerable international attention, particularly among football supporters who have followed his career across Manchester United, Real Madrid, Juventus, Al-Nassr and the Portugal national team.
The announcement also comes shortly after Ronaldo brought his international career with Portugal to an end, closing a remarkable chapter that lasted more than two decades. However, his retirement from international football does not mean an immediate departure from the professional game, as he continues to represent Saudi Arabian club Al-Nassr.
His television venture demonstrates how the five-time Ballon d’Or winner is gradually positioning himself for opportunities outside competitive football while remaining active on the pitch.
For the global football audience, Day 1s could offer an interesting look at the less visible aspects of the sport, particularly the influence of football agents in transfer negotiations, contract discussions and the commercial decisions that shape players’ careers.
With established entertainment personalities and a football legend involved in the production, the series has already generated interest ahead of its eventual release.
However, details regarding its official premiere date, broadcasting platform and distribution arrangements have yet to be announced.
