DMly has launched in Nigeria with a platform designed to help businesses convert customer conversations on WhatsApp and Instagram into sales, bookings and payments.
The platform brings customer messages from different channels into a shared inbox, allowing business owners and their staff to manage enquiries, respond to customers and track potential sales from one place.
The launch comes as more Nigerian businesses rely on social media and messaging applications to attract customers and sell their products and services. However, managing enquiries across multiple accounts can make it difficult for business owners to respond promptly and keep track of orders.
Through DMly, businesses can use artificial intelligence (AI)-assisted replies to handle routine customer questions. The assistant can be configured with information about a company’s products, prices, services, opening hours and availability, while staff members can take over conversations whenever personal attention is required.
The platform also provides appointment scheduling, automated reminders and deposit collection for service-based businesses. Its invoicing and payment features allow customers to receive payment links and make transactions in naira through Paystack and Flutterwave, using bank transfers or debit cards.
According to the company, these features are intended to reduce the time businesses spend handling repetitive enquiries and coordinating transactions. For instance, a salon can respond to a customer’s questions about available services, confirm an appointment and request a deposit within the same conversation. Similarly, retailers can confirm product availability, communicate prices and send payment links to prospective buyers.
Speaking on the launch, DMly founder Yusuf Taiwo said the platform was developed to help business owners manage customer enquiries more effectively and avoid losing potential sales because of delayed responses.
He noted that businesses invest considerable time and resources in attracting customers but often struggle to manage conversations across different channels while attending to their daily operations.
DMly is targeting businesses that depend on messaging platforms for customer engagement, including salons, restaurants, fitness centres, clinics and retail outlets.
As part of its Nigerian launch, the company plans to organise physical engagement sessions where business owners can receive demonstrations of the platform and learn how to connect their existing WhatsApp numbers, configure automated replies and manage customer interactions.
The company also disclosed that businesses can connect their existing WhatsApp numbers while continuing to use the WhatsApp Business application. It will provide assistance with platform setup and Meta verification.
Businesses interested in the service can access a seven-day free trial or request a demonstration through the company’s Nigerian website.
Sources: The Guardian Nigeria – DMly launches in Nigeria; DMly official Nigerian website.
