Emmy-nominated hairstylist Sarah Hindsgaul, best known for crafting the iconic hairstyles seen in the hit series Stranger Things, has officially stepped into the beauty industry with the launch of her own haircare brand.
The celebrated hair designer recently introduced her new product line, Hindsgaul Hair, a collection she says was created with simplicity and practicality in mind. After years of working closely with actors on demanding film sets, Hindsgaul explained that she wanted to develop products that help reset and nourish hair while fitting easily into busy lifestyles.
According to the stylist, the idea for the line grew from her experience on set, where actors often juggle long shooting schedules, heavy styling, and constant product use.
“Life is incredibly busy, especially for actors during production,” she explained. “I wanted products that are straightforward, everyday essentials that help bring hair back to a clean, healthy starting point.”
Hindsgaul played a major role in shaping the retro hairstyles that helped define the visual identity of Stranger Things, from voluminous 80s curls to textured, character-defining looks that became instantly recognizable among fans of the series.
In creating her haircare collection, she said she wanted the ingredients to reflect her personal background. Originally from Denmark, Hindsgaul drew inspiration from Nordic botanicals and traditional natural elements.
Two key ingredients in the line are cloudberry and Nordic cotton, both chosen for their nourishing properties. Cloudberry is known for being rich in antioxidants and fatty acids that help strengthen and restore shine to hair, while Nordic cotton is believed to help protect hair from environmental stress.
Hindsgaul explained that the philosophy behind her products is rooted in embracing natural beauty rather than trying to completely transform it.
“My work has always been about individuality and soul,” she said. “I want people to feel proud of the hair they were born with and learn how to enhance its natural texture.”
Beyond the launch of her haircare brand, Hindsgaul remains closely connected to the Stranger Things universe. She is married to series producer Matt Duffer, one half of the famous Duffer Brothers who created the show.
Although the fifth and final season of Stranger Things premiered in late 2025, the franchise continues to expand. A new animated spin-off, Stranger Things: Tales From ’85, is scheduled to debut soon, keeping fans engaged with fresh stories from the beloved supernatural world.
Industry observers say Hindsgaul’s move into the beauty market reflects a growing trend of film and television creatives leveraging their behind-the-scenes expertise to build consumer brands.
For Hindsgaul, however, the goal appears to remain simple: creating practical haircare products inspired by both her professional experience and her Scandinavian roots.
