Nigerian singer Divine Ikubor, popularly known as Rema, has opened up about his unconventional approach to music, describing his songs as experiments driven largely by his creativity and personal experiences.
The singer made the remarks during his listening party, where he spoke about how he approaches music and the creative freedom behind his sound.
According to Rema, experimentation has been part of his artistic process from the beginning of his career, suggesting that he does not necessarily follow conventional formulas when creating music.
“I’ve been experimenting from the first day. Your favourite song is an experiment. Whatever I drop is going to be an experiment because I just put my ADHD into my music,” he said.
Rema’s comments offer an insight into the mindset behind his constantly evolving sound, which has seen him blend Afrobeats with elements of pop, R&B and other global influences.
Rather than viewing experimentation as a departure from his identity, the singer appears to regard it as an essential part of his creative process.
His approach has also contributed to the distinctive nature of his music, with Rema frequently exploring different sounds, melodies and production styles across his releases.
The singer has continued to build an international audience since breaking into the Nigerian music scene, with his music gaining significant attention beyond Africa.
By describing even his most popular songs as experiments, Rema appears to be signalling that listeners should expect continued evolution from him rather than a fixed musical formula.
For the singer, experimentation remains central to his artistry and if his past releases are anything to go by, his next musical experiment could become another fan favourite.
