Reality TV star and entrepreneur Kim Kardashian recently highlighted rapper Central Cee’s latest sneaker collaboration on her Instagram Story, drawing attention to the rising star’s partnership with Nike.
The collaboration, titled SYNA x Nike, marks one of Central Cee’s first major ventures in fashion outside of music. The sneakers have been praised for their modern aesthetic, merging streetwear influences with Nike’s signature performance design. By sharing the post, Kardashian has helped amplify the release, giving the launch international visibility.
This public display of support comes shortly after the pair reportedly met at a Nike event, where both were photographed discussing fashion and sneaker culture. Observers noted the chemistry between the two, prompting speculation about a growing friendship and potential future collaborations.
Fans quickly reacted on social media, with many praising Kardashian for spotlighting the collaboration and Central Cee for his bold entry into the fashion world. The post also sparked conversations about cross-industry influence, as celebrities like Kardashian increasingly use their platforms to promote emerging artists and designers.
While neither Kardashian nor Central Cee has commented extensively on the nature of their relationship, the Instagram Story post signals mutual respect and shared interest in fashion and streetwear culture. Industry insiders suggest that this visibility could boost the sneaker’s market appeal, particularly among Kardashian’s millions of followers worldwide.
