Global K-pop sensation Jisoo is entering an exciting new phase of her career as she celebrates the release of Deadline while preparing for her highly anticipated return to television with the upcoming Netflix romantic drama Boyfriend on Demand.
The singer, widely known as the eldest member of BLACKPINK, recently shared her enthusiasm about reconnecting with fans through new music after several years without a full group project. The release of Deadline carries special meaning as it arrives during the group’s 10th anniversary year, a major milestone that reflects a decade of global dominance, cultural influence, and record-breaking achievements.
According to Jisoo, the album represents renewed energy and unity among the members following a period in which each artist focused on individual growth. She expressed confidence that listeners would connect deeply with the project’s sound, describing the songs as powerful, emotional, and reflective of BLACKPINK’s evolution over time. The EP combines bold production with the group’s signature charisma, delivering music designed to energize longtime supporters while attracting new audiences worldwide.
While music remains central to her identity, Jisoo is equally focused on expanding her acting career. In Boyfriend on Demand, she plays Seo Mi-rae, a hardworking webtoon producer overwhelmed by career pressures and personal disappointments. Seeking escape from reality, her character turns to an advanced virtual dating platform that allows users to experience ideal romantic scenarios in a simulated world. What begins as harmless entertainment gradually forces her to confront real emotions, loneliness, and unresolved feelings about love.
Jisoo explained that portraying Mi-rae allowed her to explore contrasting emotional sides, from vulnerability and exhaustion to humor and romantic curiosity. She believes viewers, especially BLACKPINK’s fanbase known as Blinks, will enjoy seeing a more layered and relatable version of her on screen.
The drama also features Seo In-guk, who plays Mi-rae’s workplace rival. Their professional competition slowly develops into a complicated relationship filled with tension, misunderstandings, and unexpected emotional connection, adding depth to the romantic comedy storyline.
During BLACKPINK’s group hiatus, all four members pursued successful solo ventures that strengthened their individual identities within the entertainment industry. Lisa expanded into acting while continuing her music career, while Jennie gained global attention through solo performances and fashion collaborations. Meanwhile, Rosé achieved major international recognition with chart-topping music and award nominations that further elevated K-pop’s global presence.
Jisoo herself remained active throughout the break, releasing solo music, embarking on tour performances across Asia, and appearing in television projects that showcased her growing confidence as an actress. These individual achievements ultimately strengthened anticipation for BLACKPINK’s reunion, which officially began with their massive world tour leading into the Deadline album release.
As excitement builds ahead of the drama’s premiere on Netflix, Jisoo shared a heartfelt message encouraging fans to continue supporting both her acting journey and the group’s new musical era. She emphasized how much fan love motivates her to keep challenging herself creatively across different fields.
With a celebratory anniversary, fresh music, and a major drama debut happening almost simultaneously, Jisoo’s activities this year highlight her versatility as both a performer and storyteller. From commanding stadium stages to portraying emotionally complex characters on screen, she continues to expand her influence far beyond K-pop, proving her place as one of the most dynamic stars in global entertainment today.
