Africa
Again, MultiChoice Nigeria raises DStv and GOtv subscription rates

MultiChoice Nigeria has announced a price increase for its DStv and GOtv subscription packages, effective March 1, 2025.
The company cited rising operational costs due to economic conditions as the reason for the adjustment.
According to the new pricing structure:
– DStv Premium will cost N44,500
– Compact+ N30,000
– Compact N19,000
– Confam N11,000
– Yanga N6,000
– Padi N4,400
For GOtv:
– Supa Plus will be N16,800
– Supa N11,400
– Max N8,500
– Jolli N5,800
– Jinja N3,900
– Smallie N1,900
This is not the first time MultiChoice Nigeria has increased subscription fees.
In April 2023, the company raised prices by 17%, sparking backlash from customers and regulatory scrutiny.
A similar price hike in 2022 led to a legal battle with the Competition and Consumer Protection Tribunal (CCPT), which ruled against an immediate increment.
Despite the controversies, MultiChoice has consistently defended its price reviews, attributing them to inflation, foreign exchange fluctuations, and rising content acquisition costs.
The company reassured customers of its commitment to delivering quality entertainment.
“It has always been our mission to offer the best entertainment to our esteemed customers, and we are committed to continuing to deliver high-quality content and unparalleled service to our viewers across Nigeria,” the company stated.
The latest price adjustment may again raise concerns about affordability among Nigerian subscribers, particularly amid ongoing economic challenges.
However, MultiChoice maintains that the price hike is necessary to sustain its operations and ensure continued service delivery.
What to know about Multichoice Nigeria:
MultiChoice Nigeria is a leading video entertainment company that offers a range of services, including DStv and GOtv.
The company was launched in 1993 as a joint venture between MultiChoice Africa and Adewunmi Ogunsanya (SAN).
MultiChoice Nigeria provides a wide range of local and international content, including sports, movies, and TV series.
The company’s services are available through DStv, a direct broadcast satellite service, and GOtv, a digital terrestrial television platform.
As of 2020, it had a total subscriber base of 20.1 million viewers throughout Africa.
The company is committed to enriching lives within the communities it operates in, through initiatives such as the MultiChoice Talent Factory (MTF) and investments in local content.
MultiChoice Nigeria is a subsidiary of the MultiChoice Group, a South African-based company that operates in several African countries.
The company has partnered with various organizations, including Comcast, to offer a standalone Premier League streaming plan on its Showmax platform.
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