AI Revolution: Artificial intelligence is here to stay —Onasoga

Ms. Kehinde Ruth Onasoga, Principal Consultant at Pandora Global Agency, has asserted that Artificial Intelligence (AI) is here to stay.

Ms. Onasoga emphasized that embracing this innovation is key for success in marketing communications on July 23, 2024.

Onasoga made the disclosure during an exclusive interview with The Guardian.

She noted that the technology has been integral to digital marketing communication. 

This is particularly evident through machine learning algorithms utilized in digital advertising platforms.

She further pointed out that AI’s role in marketing communications has continuously advanced. 

This progress is attributed to improvements in automation, personalization, and predictive analytics.

In her view, these developments are closely intertwined with communication platforms, social networks, content creation, and data analysis. 

They assist marketers in gaining deeper insights into their audience segments. 

This gradual enhancement of campaigns allows them to directly meet customer requirements and deliver outstanding value.

However, she noted that advancements, including AI, come with both benefits and drawbacks. 

She highlighted challenges such as biases, particularly in data-scarce regions like Africa. 

Those who embrace AI’s evolving capabilities ensure its enduring relevance and pave the way for success.

Introduction to AI

AI refers to the simulation of human intelligence in machines designed to think and learn like humans.

These machines can perform tasks that typically require human intelligence.

These tasks include understanding natural language, recognizing patterns, solving problems, and making decisions.

AI includes different areas such as machine learning, neural networks, understanding language, computer vision, and robotics.

Since it began in the mid-20th century, AI has changed a lot because computers are faster, there’s more data, and the programs are better.

Machine learning, which is a key part of AI, trains algorithms with big sets of data to find patterns and predict outcomes.

Deep learning, an advanced type of machine learning, employs neural networks with multiple layers to analyze and learn from intricate data.

AI is transforming industries by automating tasks, enhancing efficiency, and enabling new capabilities.

Examples include virtual assistants like Siri and Alexa, recommendation systems used by Netflix and Amazon, and autonomous vehicles.

The potential of AI continues to grow, promising further innovations and reshaping how we interact with technology.

Policy makers should regulate Artificial Intelligence

In May 2023, Sam Altman, CEO of OpenAI, visited Nigeria as part of his global outreach and collaboration initiative.

During his visit, he discussed the transformative potential of AI and encouraged local innovators to embrace the technology.

Altman’s visit aimed to engage with Nigeria’s tech community, policymakers, and business leaders.

During his speeches, he emphasized on the need for AI regulation in alignment with each country’s laws.

The CEO highlighted the importance of working with local authorities to ensure the safe and ethical deployment of its technologies.

He underscored that regulation should be tailored to fit the unique needs and challenges of each country, reflecting a commitment to responsible AI development.

Onasoga referenced the need for AI to adhere to each country’s regulations, citing OpenAI CEO Sam Altman’s visit to Nigeria.

Developers should be held accountable and responsible for their technology.

In conclusion, Onasoga emphasized: 

“By staying informed about AI developments and adopting its strategies, we as marketing professionals can harness its full potential, overcoming challenges we presently face in the field and leverage its opportunities to improve efficiency and effectiveness in our campaigns.”

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