Brazilian Butt Lifts in Trouble as UK Pushes Tough New Rules

The UK government has announced strict new plans to control high-risk cosmetic procedures, including Brazilian butt lifts, following rising concern about unsafe practices.

Department of Health and Social Care on Thursday, August 7, confirmed the move in a public statement.

Under the proposed rules, only qualified and registered health professionals will be allowed to carry out invasive procedures.

These include surgeries like buttock enhancements and the injection of fillers into sensitive areas such as breasts and genitals.

Clinics offering lower-risk services like Botox or lip fillers must meet new standards to receive a licence from their local authority.

These changes aim to increase patient safety and eliminate unqualified practitioners from the industry.

Officials say many of the treatments are promoted as non-surgical.

However, in reality, they often involve invasive techniques and serious risks.

Untrained individuals have reportedly performed procedures in unsafe locations, including private homes, hotel rooms, and even public toilets.

Data from the British Association of Aesthetic Plastic Surgeons shows nearly 27,500 surgical procedures took place in 2024. That marks a 5% increase compared to the previous year.

The government also reported several cases where people suffered dangerous complications, permanent scarring, or even death due to unregulated cosmetic interventions.

The Save Face charity revealed that it had supported over 750 women who were harmed after receiving unsafe cosmetic treatments.

In addition, the Chartered Trading Standards Institute recently warned about fat injections and Botox being administered by untrained people in unsanitary locations.

Junior Health Minister Karin Smyth said the new measures would give patients peace of mind.

She also noted that regulating the industry would reduce pressure on the National Health Service, which often has to correct botched procedures.

The government plans to restrict people under 18 from undergoing high-risk cosmetic procedures unless cleared by a licensed health professional.

Authorities hope this step will protect children from dangerous beauty trends spreading on social media platforms.

The UK Health Security Agency has already reported 41 adverse reactions to cosmetic procedures involving botulinum toxin since June.

Symptoms included difficulty swallowing, slurred speech, and trouble breathing.

Consultation on the proposed law is expected to begin next year.

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