Popular Nigerian media personality and fashion icon, Ebuka Obi-Uchendu, made a dramatic entrance on Saturday night as he kicked off the highly anticipated Big Brother Naija (BBNaija) Season 10 in a bold retro-themed outfit that immediately went viral online.
Diaspora Digital Media (DDM) gathered that the TV host unveiled his throwback-inspired look during the first launch night of the reality show, creating instant buzz across social media platforms.
Ebuka’s attire, a stylish modern interpretation of an iconic Nollywood look, was inspired by none other than veteran actor and comedian Nkem Owoh, popularly known as Osuofia.
The outfit, reimagined by top Nigerian fashion designer ATAFO, was a colorful and nostalgic tribute to the beloved “Osuofia in London” era, evoking memories of old-school Nollywood and classic village comedy.
Ebuka shared pictures of the look on his official X (formerly Twitter) account with the caption:
“It’s #BBNaija launch night 1. Reimagined by ATAFO, inspired by legendary actor, comedian, and singer, Nkem Owoh, the one and only Osuofia.”
The reference sparked reactions from fans, celebrities, and fashion critics, with many praising Ebuka for seamlessly blending nostalgia, creativity, and cultural pride into his wardrobe choice.
The launch of BBNaija Season 10, one of Africa’s most-watched television events, marks the beginning of another chapter of drama, romance, strategy, and fan-fueled frenzy.
Organizers have announced that this season comes with a record-breaking ₦150 million grand prize, making it the largest single payout in the history of the show.
The new season promises a double launch weekend, fresh twists, and a lineup of housemates that will be revealed in stages to maintain suspense.
Big Brother Naija, which first premiered in 2006, has grown to become a pan-African phenomenon, producing stars like Laycon, Mercy Eke, Whitemoney, and Cee-C, and sparking countless controversies, fashion trends, and fan wars.
Ebuka, who first gained public attention as a BBNaija contestant in the debut season, has now become the enduring face of the franchise, known not just for his hosting skills but for his consistent fashion slay.
This latest fashion statement reaffirms his status as a style authority and a cultural connector, using his platform to honor Nigerian icons while exciting the youth.
As viewers gear up for weeks of non-stop entertainment, alliances, evictions, and surprises, one thing is already clear, BBNaija Season 10 is offto a dramatic and stylish start.