LAGOS, NIGERIA — Nigerian youths have been urged to embrace technology as a pathway to sustainable and lucrative creative careers, as experts at the recently concluded Nikon Summit highlighted the vast opportunities available in photography, videography, and digital content creation.
The summit, which brought together industry leaders, seasoned professionals, and aspiring creatives, served as a platform to challenge the prevailing narrative that creative pursuits are mere hobbies with limited financial prospects. Speakers at the event argued that with the right technological skills, young Nigerians can transform their creative talents into thriving enterprises that compete on a global stage.
Addressing the gathering, renowned photographer and filmmaker, Kunle Adebayo, painted a picture of a rapidly evolving industry where traditional boundaries have been obliterated by digital innovation. He stressed that the days of relying solely on basic equipment and instinct are gone, urging young creatives to become proficient with advanced tools, editing software, and digital marketing strategies.
“Technology is no longer just an enabler; it is the very engine of the creative economy,” Adebayo stated. “To succeed today, you must understand lighting, composition, and also know how to use artificial intelligence, drones, and professional editing suites. The world is your market, but you need the technical skills to reach it.”
The summit also featured discussions on the role of social media platforms in democratizing the creative industry. Experts noted that platforms like Instagram, YouTube, and TikTok have created unprecedented opportunities for Nigerian creatives to build personal brands, attract international clients, and monetize their work without the need for traditional gatekeepers.
However, speakers warned that success in the digital space requires more than just talent. They emphasized the importance of continuous learning, adaptability, and a professional approach to business. Issues such as copyright protection, client management, and financial literacy were also explored as critical components of a sustainable creative career.
A participant at the summit, 23-year-old photographer Adewale Ogunleye, shared his experience of the transformative power of technology. He recounted how mastering editing software and building an online portfolio allowed him to secure contracts far beyond his local community. “The skills I learned by watching online tutorials and experimenting with new tools changed everything,” he said. “Now, I am not just taking pictures; I am telling stories that resonate with people across borders.”
The call for tech-driven creative careers comes at a time when Nigeria faces significant youth unemployment challenges. With the traditional job market unable to absorb the millions of young people entering the workforce annually, experts view the creative economy as a vital source of employment and economic growth.
The summit concluded with a call to action for educational institutions, government agencies, and private sector organizations to invest in training and infrastructure that support tech-driven creativity. Speakers advocated for integrating digital skills into school curricula and establishing more hubs where young creatives can access equipment, mentorship, and funding.
“We have the talent. We have the passion. Now, we need to invest in the tools and the skills to compete globally,” another speaker urged. “The future belongs to those who can tell stories through technology, and Nigeria has a generation ready to lead the way.”
