(DDM) – Telecommunications giant, Globacom, has slashed its International Direct Dialing (IDD) rates to more than 15 countries in a move it says will offer subscribers better value for money.
Diaspora Digital Media (DDM) gathered that the downward review of call tariffs took effect on August 10, 2025, and applies to both new and existing customers across Nigeria.
According to Glo, calls to the United States will now cost ₦30 per minute, down from ₦35, while calls to the United Kingdom have been reduced from ₦400 to ₦350.
Rates to India have also dropped from ₦45 to ₦40 per minute, while calls to China now stand at ₦75.
Saudi Arabia now costs ₦300 per minute, and Cameroon is pegged at ₦700 per minute.
The company further announced reduced rates to neighbouring African countries, with calls to Benin Republic now ₦650, Niger Republic ₦750, Ghana ₦500, and Togo ₦650.
Call rates to the United Arab Emirates have been slashed from ₦450 to ₦325, while Germany now stands at ₦550 per minute.
Other destinations like Côte d’Ivoire and Libya are ₦700 each, while Malawi has seen a drop from ₦1,200 to ₦1,100.
Glo explained that the tariff cut is part of a wider strategy to make international communication more affordable for Nigerians.
The company stated that this would help customers keep in touch with loved ones and conduct business seamlessly without worrying about high costs.
It also disclosed plans to introduce new IDD bundles for frequent international callers, promising even better deals in the coming weeks.
Globacom, founded in 2003 by Nigerian billionaire Mike Adenuga, is Nigeria’s second-largest telecommunications operator with over 60 million subscribers.
It is known for its competitive pricing, aggressive expansion, and early introduction of per-second billing in Nigeria’s telecom industry.
Over the years, Glo has built submarine cables like Glo-1 to improve internet connectivity across West Africa, positioning itself as a key player in Nigeria’s digital economy.
Telecom analysts say the new tariff cuts could spark competitive responses from rival operators such as MTN, Airtel, and 9mobile, potentially triggering a price war in the IDD market.
International call tariffs in Nigeria have been a major source of revenue for telecom operators, but with global digital platforms like WhatsApp and Zoom providing free voice and video calls, traditional telcos have been under pressure to innovate.
Industry watchers believe Glo’s decision will appeal to customers who still rely heavily on direct voice calls for clarity, business transactions, and reaching contacts in countries with limited internet penetration.
Glo urged Nigerians to take advantage of the new rates and assured them of uninterrupted service quality.