In a bold step that underscores the growing fusion of media and the digital economy, the Kwara State chapter of the Sports Writers Association of Nigeria (SWAN) is set to launch its first-ever online radio station in collaboration with 132 Media, a technology-driven broadcasting company led by its Chief Executive Officer, Mr. Tijani Ajara.
The initiative, steered by veteran sports administrator and former SWAN National Executive member, Chief Alloy Chukwuemeka, reflects the broader transition of journalism into the digital space, where content delivery is no longer tied to traditional airwaves.
By leveraging the reach of the internet, the new platform aims to place Kwara on the digital broadcasting map, while also creating a marketplace of opportunities for sports journalists, advertisers, and fans.
Ajara, whose firm is providing the technical backbone for the project, described the partnership as a landmark moment in the evolution of media in Kwara State.
“Sports play a vital role in uniting people, and with this online radio, we are creating a modern channel for young journalists to express themselves while also giving sports fans quality content,” he said, noting that digital platforms are fast becoming the new economy for media creators and consumers alike.
Chief Chukwuemeka explained that the project is not just about sports coverage but about empowering practitioners to remain relevant in today’s rapidly changing media ecosystem.
“This dream has been nurtured for years. With Kwara SWAN Online Radio, we will not only give athletes the exposure they deserve but also strengthen grassroots sports development.
More importantly, our members will embrace digital broadcasting and acquire new skills that are indispensable in the global media economy,” he said.
The planned station will feature live commentaries, exclusive interviews, sports documentaries, and interactive talk shows—formats designed to thrive in digital spaces where audience engagement and on-demand access are key drivers.
For advertisers and content creators, the station offers a new digital marketplace to reach sports-loving audiences both in Nigeria and abroad.
Kwara SWAN Chairman, Mr. Ismail Ayodeji, hailed the project as a visionary response to the disruption sweeping the media industry.
“This is another bold step to keep our members innovative and competitive.
The Kwara SWAN Online Radio will not only promote sports but also serve as a model for other chapters nationwide,” he said.
With preparations at an advanced stage, the initiative highlights how sports journalism in Kwara is repositioning itself within Nigeria’s growing digital economy, where online media platforms are increasingly shaping both consumption patterns and economic value creation.