A social media user has stirred reactions online after publicly calling out Nigerian socialite and fashion entrepreneur Rahman Jago over the pricing of a Polo shirt allegedly selling for ₦560,000.
In a viral post, the man questioned why such an amount would be placed on what he described as a “basic design,” criticizing the heavy use of logos on the outfit. He went further to reference Nigerian singer Bella Shmurda, claiming that the last time he saw the artiste wearing one of the brand’s Polos, the excessive branding made him look like a junior secondary school student.
The comment quickly gained traction, sparking debate across social media platforms. While some users agreed that certain designer pieces are overpriced and overly branded, others defended Rahman Jago, arguing that fashion is subjective and luxury streetwear often thrives on bold logos and exclusivity.
Rahman Jago, known for his influence in Nigeria’s nightlife and entertainment scene, has built a reputation around premium lifestyle branding. Supporters say pricing in the fashion industry is often tied to brand identity, demand, celebrity association, and perceived value rather than just fabric or design simplicity.
On the other hand, critics argue that Nigerian consumers are becoming more vocal about pricing transparency and value for money, especially in a challenging economic climate.
As the debate continues, the conversation highlights a broader issue within the fashion space, the clash between luxury branding culture and public perception of affordability and taste.
Neither Rahman Jago nor Bella Shmurda has officially responded to the comment at the time of this report, but the discussion shows no sign of slowing down online.
