Obi Cubana, club members showcase cultural symbol at burial of colleague

DDM News

(DDM) – Popular Nigerian businessman and nightlife mogul, Obi Cubana, has once again made headlines with a striking cultural display during the burial of one of his club members.

DDM gathered that the high-profile event, held in honour of the late member, was marked by an elaborate fusion of Igbo tradition, music, and pageantry.

A video shared by Obi Cubana on his official Instagram page, @obi_cubana, on Tuesday, July 8, 2025, captured him and other club members dressed in coordinated traditional attires, dancing energetically in a choreographed formation.

The group was seen holding and proudly displaying a symbolic object that played a central role in the ceremony.

According to observers, the object was neither cash nor a common accessory, but a traditional emblem believed to hold deep cultural significance.

In Igbo tradition, such objects are often used during burial rites to convey unity, status, and respect for the deceased, while also reinforcing communal bonds among the living.

Obi Cubana’s caption on the post referenced a well-known Igbo proverb about “one cow,” a phrase that underscores the value and dignity accorded to individuals, as well as the collective responsibility of the community in moments of mourning and honour.

The burial atmosphere was filled with rhythmic music, pulsating drum beats, and synchronised dance movements from the club members.

These performances seamlessly blended elements of celebration with the solemnity of farewell, capturing the essence of Igbo cultural expression in life’s final rites.

The event also reflected the signature style that has become synonymous with Obi Cubana’s public appearances—lavish, colourful, and deeply rooted in cultural heritage, yet fused with a modern, high-profile social presence.

Many cultural commentators noted that the ceremony’s unique combination of tradition and glamour highlighted the resilience of indigenous customs in Nigeria’s contemporary elite circles.

They pointed out that while the luxury and grandeur of the gathering might attract attention, the deeper cultural symbolism—especially the display of the traditional emblem—was a powerful reminder of the importance of heritage in community life.

This public show of cultural pride, they said, reinforces the significance of unity and mutual honour that underpin Igbo values.

For Obi Cubana, this was more than just a social appearance; it was a reaffirmation of his commitment to preserving and promoting Igbo traditions in ways that resonate with younger generations while honouring the departed.

The event, which has since trended on social media, continues to draw reactions from Nigerians at home and abroad, many of whom praised the cultural authenticity on display.

For Diaspora Digital Media Updates click on Whatsapp, or Telegram. For eyewitness accounts/ reports/ articles, write to: citizenreports@diasporadigitalmedia.com. Follow us on X (Fomerly Twitter) or Facebook