WhatsApp Is Now Paying Nigerian Creators — Here’s How

In a groundbreaking move, Meta has unveiled new monetisation features for WhatsApp, opening up fresh income streams for Nigerian content creators, entrepreneurs, and businesses.

With over 1.5 billion global users, WhatsApp is no longer just a private messaging platform — it is now evolving into a content-driven ecosystem with powerful earning opportunities built directly into the app.

According to The Trumpet, Meta’s latest update targets the “Updates” tab, introducing three major revenue-generating tools:

• Channel Subscriptions
• Promoted Channels
•  Status Ads.

“This will reshape how creators and brands connect with audiences,” a Meta spokesperson said.

How It Works: Subscriptions, Promotions, and Ads

Channel Subscriptions allow users to pay monthly fees for exclusive content from creators, influencers, media outlets, or sports teams.

Nigerian creators can now charge for premium updates directly within WhatsApp, similar to platforms like Patreon or YouTube.

The second tool, Promoted Channels, lets businesses and influencers pay for better visibility based on user interests.

WhatsApp will recommend these channels to relevant audiences, increasing reach and engagement.

The third feature integrates ads into WhatsApp Status, much like Instagram Stories.

Users will see video or image ads in between updates — giving advertisers a new, interactive way to connect with potential customers.

Privacy Still a Priority, Meta Says

Amid privacy concerns, Meta insists personal communications remain secure.

End-to-end encryption will still apply to messages, group chats, and even Status updates.

“We’ll never sell or share your phone number with advertisers,” Meta assured.

“Only limited info like city, language, and ad interactions will be used for targeting.”

Gradual Rollout, Device Update Warning

The monetisation tools will roll out gradually over the coming months, with full details available via the official WhatsApp Business support portal.

In the same announcement, Meta warned that WhatsApp will stop working on outdated iPhones and Android devices.

Users are advised to upgrade their phones to retain access.

This development comes as Meta faces regulatory scrutiny in Nigeria, including a recent ₦220 million fine.

However, the new tools will be available without regional restrictions.

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