A video making the rounds on social media shows Jaden Smith standing in the heart of Skid Row, speaking directly to the camera about his plan to grow his charitable food initiative.
In the clip, the actor and musician — who is also the son of Will Smith and Jada Pinkett Smith — explains that he hopes to expand the reach of his I Love You project, which aims to provide free meals to people experiencing homelessness. Wearing a hoodie branded with the initiative’s name, he gestures toward what he describes as a future building and encourages the public to support the journey.
While some online users have described the footage as unusual, the message itself is not new.
Smith first launched the I Love You Restaurant concept in 2019 as a vegan food truck. The idea was simple: anyone who could not afford a meal would eat for free, while those with money could pay extra to help cover the cost for others. Over the years, the project has hosted pop-ups in areas with high levels of food insecurity, particularly Skid Row, one of the most well-known communities of unhoused residents in the United States.
At previous events, hundreds of meals were distributed at no charge. Smith has repeatedly said his long-term vision is to turn the effort into a permanent restaurant model built around dignity, access, and community support.
The newly circulating video appears to echo those same ambitions, expansion, a larger facility, and continued reliance on public awareness and contributions.
As of now, there has been no indication that the clip signals a brand-new launch; rather, many supporters see it as a continuation of work he has spoken about for years.
Online reaction remains mixed. Some viewers praise the young entrepreneur for maintaining focus on homelessness outreach, while others debate the way the message was presented. Still, the core aim is providing food to people who need it and has been central to the project since day one.
