Nigerian entrepreneur and cryptocurrency businessman Linus Williams Ifejika, popularly known as Blord, has offered his perspective on the financial pressure of living in Lagos, arguing that a higher salary does not necessarily translate into a better quality of life.
Blord said the cost of living and daily expenses in Lagos can significantly reduce the value of a person’s income, making a lower-paying job in another Nigerian city potentially more beneficial.
According to the entrepreneur, someone earning ₦200,000 in Asaba could have more disposable income than another person earning ₦500,000 in Lagos, depending on their living expenses.
He also questioned the idea of relocating to expensive parts of Lagos primarily because of the possibility of meeting wealthy individuals or celebrities.
Blord argued that people who move into high-cost neighbourhoods hoping to build relationships with influential personalities must first have a source of income or a productive activity that can sustain them.
He specifically warned against moving to Lagos without a clear plan, saying that simply being in the same environment as wealthy people does not guarantee access to them or create meaningful opportunities.
His comments appeared to reflect his own preference for operating from Anambra, where he said he is currently based partly because he wants to keep his expenses relatively low.
“I’m staying in Anambra because I don’t want to spend much,” he said.
Blord’s comments have sparked a familiar debate around the relationship between income and cost of living in Nigeria, particularly as young Nigerians increasingly move to Lagos in search of employment, business opportunities and connections.
Lagos remains one of Nigeria’s major commercial centres and attracts professionals, entrepreneurs, entertainers and job seekers from across the country. However, accommodation, transportation, food and other everyday expenses can vary considerably depending on location and lifestyle.
Blord’s own business operations have also been linked closely to Anambra. In January 2026, he disclosed that his company paid ₦1.1 billion in salaries during 2025, with a monthly wage bill of about ₦90 million. He also said entry-level employees earned at least ₦250,000, while longer-serving workers could earn ₦400,000 to ₦500,000 or more.
His latest remarks therefore add another dimension to his longstanding preference for running his businesses outside Lagos.
Rather than focusing solely on the size of a salary, Blord’s argument centres on what remains after rent, transportation, feeding and other regular expenses have been paid.
The comments are likely to fuel further discussion among Nigerians about whether relocating to a major city for a higher salary is always financially worthwhile.
