Diageo to Sell Guinness Nigeria to Tolaram

Diageo, the multinational beverage company, has agreed to sell its controlling stake in Guinness Nigeria Plc to Tolaram, a Singaporean conglomerate.

The deal, announced on Tuesday, June 11, 2024, will see Tolaram acquire 58.02% of Guinness Nigeria’s shares, making it the new majority shareholder.

Under the terms of the agreement, Tolaram will enter into long-term license and royalty agreements with Diageo, allowing Guinness Nigeria to continue producing the iconic Guinness brand, as well as Diageo’s ready-to-drink and mainstream spirits brands.

The acquisition is subject to regulatory approvals in Nigeria and is expected to be completed in 2025.

Tolaram, with a presence in Africa spanning over five decades, is one of the largest consumer packaged goods companies on the continent.

The company has a history of forming successful joint venture partnerships with leading multinational companies.

Guinness Nigeria, listed on the Nigerian Exchange (NGX), will remain a listed entity following the completion of the transaction.

However, recent acquisitions in the industry have led to full takeovers and delistings, leaving some uncertainty about the future of Guinness Nigeria’s listing.

The acquisition has been hailed as a significant opportunity for the next phase of growth for Guinness Nigeria. Chairman, Guinness Nigeria, Omobola Johnson, described the announcement as a “winning combination” that brings together Tolaram’s expertise in manufacturing and distribution and Diageo’s exceptional capabilities in brand building and innovation.

Managing Director, Guinness Nigeria, Adebayo Alli, expressed excitement about the partnership, noting that Tolaram’s alignment with Guinness Nigeria’s values and commitment to building a sustainable business is a positive development for the company.

Managing Director, Tolaram Africa, Haresh Aswani, welcomed Guinness Nigeria to the Tolaram family, highlighting the strategic move’s potential to expand the company’s footprint in the Nigerian market and foster innovation.

The deal is expected to drive growth for Guinness Nigeria, leveraging the combined strengths of both companies to deliver value to customers and shareholders across the nation.

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