Innoson unveils new ‘rugged beast’ SUV, nicknamed “Amadioha” by fans

DDM News

Innoson Vehicle Manufacturing (IVM) has once again made waves with the unveiling of a new, aggressive-looking vehicle.

Diaspora digital media (DDM) gathered that the car, which features a bold and imposing design, has been unofficially dubbed the “Amadioha” by excited fans on social media.

A video showcasing the vehicle recently went viral, sparking reactions that mixed admiration, humor, and cultural pride.

The SUV’s intimidating appearance led many users to describe it as a “rugged beast,” praising its bold front and powerful frame.

One user boldly declared, “The name of the motor is Innoson Amadioha,” referencing the revered Igbo deity of thunder and lightning.

Another user responded with enthusiasm, stating, “Chukwu Bueze really… that’s very good—our history and culture!”

Some expressed shock, with one exclaiming, “Chukwu Bueze, are you kidding me????”

One commenter applauded the vehicle’s bold design, saying, “It’s very good, we need more beasts on the faces.”

Others saw the vehicle as a cultural symbol, with a post reading, “Confirmed updates, all hail Biafra nation.”

In the midst of praise, one user expressed genuine curiosity, writing, “Great improvement for IVM. Poster please, sorry to ask. For me, I haven’t seen the face of Amadioha before. Can you tell me how it looks like?”

These reactions reflect a deep connection between innovation, identity, and cultural symbolism among Nigerians.

The vehicle has not yet been officially named by Innoson, but the fan-driven nickname “Amadioha” has already caught on widely.

Many social media users see this SUV as more than a machine—it’s being treated as a tribute to local strength and heritage.

The rugged design aligns with IVM’s recent push toward manufacturing high-performance vehicles suitable for Nigerian roads.

Beyond its visual appeal, the car also embodies a growing trend of embracing African cultural figures through modern innovations.

The company, Innoson Vehicle Manufacturing, was established in 2007 by Chief Innocent Ifediaso Chukwuma.

IVM is based in Umudim, Nnewi, Anambra State, and is Nigeria’s first wholly indigenous automaker.

From its inception, Innoson’s mission has been to reduce the country’s reliance on imported vehicles by producing affordable, durable, and locally made alternatives.

The company currently produces a wide variety of vehicles, including buses, cars, SUVs, and pickup trucks.

Innoson also places heavy emphasis on local sourcing, assembling up to 70% of its components within Nigeria.

This commitment not only supports local industries but also creates jobs and promotes national economic growth.

Innoson vehicles are currently used by various Nigerian institutions, including the army, police, and paramilitary agencies.

Over the years, the company has grown into a symbol of Nigerian resilience, innovation, and industrial capacity.

The latest SUV has further elevated Innoson’s profile, showcasing not just engineering skill but also deep cultural resonance.

By tapping into the imagery of Amadioha, the god of thunder, the car has struck a chord with those who seek identity in local heritage.

It represents not just a means of transportation but also a moving emblem of pride and resistance.

With every new release, Innoson continues to affirm that Nigerian products can match global standards while staying rooted in African traditions.

As fans celebrate the new “Amadioha,” the company has once again proven that innovation and culture can go hand in hand.

Whether or not the name becomes official, the SUV has already earned its place as a symbol of power, pride, and progress.

The release marks another milestone for IVM, as it continues to drive forward the vision of a self-reliant, industrial Nigeria.

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