MultiChoice Nigeria has slashed the price of its DStv decoder by 50%, from ₦20,000 to ₦10,000, as part of its “We Got You” initiative aimed at boosting subscriber numbers and easing financial burdens on households.
The company also announced a limited-time promotional offer, where subscribers who pay in full for their current package will receive a free upgrade to the next package tier from June 16 to July 31, 2025.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” said MultiChoice Nigeria CEO, John Ugbe. “The ‘We Got You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.”
Ugbe added that the platform is repositioning itself as a source of daily value across diverse genres — from drama and movies to kids’ programming and news — encouraging viewers to explore more than just sports content.
MultiChoice lost 1.4 million subscribers between March 2023 and March 2025 due to economic challenges and price hikes.
The company raised prices on DStv and GOtv packages three times in the past year.