Connect with us

Featured

Pepsi Unveils New Visual Identity in Nigeria

Published

on

Pepsi, a global beverage leader, has officially launched its new logo and visual identity in Nigeria, signifying its commitment to innovation, creativity, and cultural relevance.

The brand refresh was celebrated with a captivating digital spectacle, transforming the National Theatre in Lagos and the Abuja City Gate into iconic landmarks.

The new visual identity marks a significant step forward for Pepsi, transcending a simple logo update to signify a new era for the brand.

The design elements include a united Pepsi globe and wordmark, an updated color palette with electric blue and black, a visually distinct label, a modern custom typeface, and a signature Pepsi pulse that evokes the rhythm and energy of music.

According to Marius Vorster, Marketing Director – PepsiCo West, East, and Central Africa (WECA), “This brand refresh signifies the dawn of a new era for Pepsi, reaffirming our commitment to innovation, creativity, and fostering deep cultural connections.”

Norden Thurston, Chief Marketing Officer, Seven-Up Bottling Company, added that the visual identity refresh strategically draws equity from Pepsi’s past while incorporating modern elements to create a contemporary look that is undeniably Pepsi.

The GM Marketing, Seven-Up Bottling Company, Segun Ogunleye, assured customers that the new logo aims to dial up brand distinction, deepen influence and appeal, and further drive connection with Nigerian consumers.

Pepsi is a contemporary brand with a rich history and heritage, consistently reinventing itself for 125 years.

The brand’s commitment to innovation and quality refreshment has made it Nigeria’s number-one choice of cola and a constant presence in people’s lives.


For Diaspora Digital Media Updates click on Whatsapp, or Telegram. For eyewitness accounts/ reports/ articles, write to: citizenreports@diasporadigitalmedia.com. Follow us on X (Fomerly Twitter) or Facebook

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Updates

Nigerian Boxer, Isaiah Olugbemi, Shot Dead By Neighbour In US

Nigerian Actor Jim Iyke Searches For Stranger Who Helped Him During Homeless Days

Police Service Commission Asserts Authority Over Recruitment

Senator Enang Mourns Foremost Nigerian Sports Journalist, Iyoho

EDITORIAL: Celebrating The Universal Power Of Music On World Music Day

Naira exchange rate for Friday, June 21, 2024, in Nigeria

WHO Sounds Alarm on Cholera Outbreak, Warns of Widespread Resurgence

Sudan on Brink of Catastrophic Famine as War Worsens, UN Warns

How Venus and Serena Williams Achieved Success, Stardom Through Father’s Determination, Vision

Don’t forget Sudan,’ says UN Refugee chief as war refugees face hunger

Subscribe to DDM Newsletter for Latest News