African basketball league partners trace for TV broadcast and digital initiatives

The African Basketball League, ABL, has secured a ground breaking partnership deal with TRACE as the official TV and digital partner for the league which tips off on the 4th of March 2016.

With this newest partnership, African Basketball League games will be aired on TV in 160 countries across Africa, Europe, Asia, Indian Ocean and the Caribbean.

According to the Chief Executive Officer of ABL, Ugo Udezue, “This is a historic moment for the ABL and will contribute greatly to the growth of professional basketball within the African continent.  We are excited to feed the appetite of basketball lovers all across the world. 

He further added that. “This is another great way of making the ABL games accessible to millions of passionate Basketball fans wherever they may be and witness the entertainment and excitement that features so many iconic players. 

“We are delighted to have TRACE as our official TV partner.”

Samo Onyemelukwe, CEO of TRACE Nigeria, who negotiated the partnership for TRACE, “this partnership is a new occasion to demonstrate TRACE continuous engagement and support of the best African talents. With ABL, we are committed to provide a fantastic sport and entertainment experience to all basketball fans in Africa and the rest of the world.”

The ABL games including the All Star Games, Play offs and behind the scenes will be shown live on TRACE channels including on TRACE Sport Stars, the first global entertainment channel dedicated to the lives of stars in the world of sports.

News, pictures and videos from the ABL will also be available on all TRACE and ABL digital and social media platforms.

Six strong basketball clubs have already been confirmed for the debut season, Lagos Islanders, Stallions and Lagos Warriors are the Nigerian teams. The other Africa clubs that will participate in the league include Dakar Rapids from Senegal, Abidjan Ramblers from the Cote d’Ivoire and Izobe Basketball Club from Libreville, Gabon.

Landmark with a capacity of over 4,000 will be the venue for the Lagos team’s home games.

The ABL is proudly supported by TRACE, Union Bank, Wakanow, Cornerstone Insurance, Landmark, THE BEAT 99.9FM and ASKY Airline.

Follow ABL on Facebook, Twitter and Instagram.

Tonia Odili

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