(DDM) – Reality TV sensation Imisi has been crowned the winner of Big Brother Naija (BBNaija) Season 10, capping off weeks of drama, strategy, and emotional rollercoasters inside Africa’s most-watched reality show.
Diaspora Digital Media (DDM) gathered that the announcement was made by the show’s host, Ebuka Obi-Uchendu, during the live grand finale on Sunday, October 5, 2025.
Imisi walked away with a whopping ₦150 million grand prize, courtesy of the show’s sponsors, making her one of the richest BBNaija winners in history.
The victory marks a defining moment in the tenth anniversary edition of the show, which has captivated millions of viewers across Nigeria and beyond through its themes of resilience, ambition, and social awareness.
Imisi’s triumph came after a tense final showdown with fellow housemates Koyin, Dede, Sultana, and Kola, who all made it to the top five. Earlier in the finale, Kaybobo, Isabella, Mensan, and Jason Jae were evicted, narrowing the field for the final announcement.
Before the final episode, Imisi had declared that if she won, she would seek financial advice to ensure proper management of her prize money, emphasizing her desire to use her platform for “meaningful impact and empowerment.”
Throughout the season, Imisi was celebrated for her emotional intelligence, calm personality, and strategic gameplay, often serving as a bridge between feuding housemates.
Her ability to stay authentic while maintaining focus won her the admiration of fans and fellow contestants alike.
The finale, held in Lagos, featured electrifying performances from Nigerian stars and tributes to the evolution of the BBNaija brand, which has grown into a global entertainment phenomenon.
Fans flooded social media platforms like X (formerly Twitter) and Instagram with congratulatory messages, with many calling Imisi’s victory “well-deserved” and “a win for humility and consistency.”
BBNaija Season 10 also stood out for its innovative twists, cultural representation, and unpredictable nominations that kept audiences hooked week after week.
As the curtain falls on this year’s edition, fans and industry analysts are already speculating about Imisi’s next move, from potential brand endorsements to media appearances and philanthropic ventures.
Her win not only celebrates personal victory but also highlights the power of reality television as a platform for self-discovery, reinvention, and influence among Nigerian youth.
