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Davido unveils new PUMA collection, tags it “PumaxDavido”

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Renowned Nigerian artist, David Adedeji Adeleke, popularly known as Davido, has unveiled his latest luxury fashion venture in partnership with PUMA, tagged PumaxDavido.

Davido, on October 10, 2024, took to his social media platforms to reveal the launch of his second collection with PUMA.

He expressed his excitement over the overwhelming success of his second unveiling event on social media.

David unveiled an extensive collection, comprising PUMA sneakers, clothing apparel, accessories, and other exclusive items.

The “PumaxDavido” collection is said to be a reflection of the Nigerian artist and the German brand, a combination of traditional styles, inspired by the past, with modern details.

In a Facebook post, Davido expressed his enthusiasm, saying:

“I had the pleasure of launching my second collection with PUMA.

“The collaboration embodies the intersection of culture, style, and music.

“Let’s level up together! #PumaxDavido,” he added.

As one of the wealthiest musicians today, Davido’s portfolio extends beyond music.

He engages in various business deals, represents luxury brands, and dedicates time to philanthropic endeavors, embodying his inspiring motto, “we Rise by lifting others.”

Who is Davido?

David Adedeji Adeleke was born on November 21, 1992, in Atlanta, Georgia, USA. He is a Nigerian-American singer, songwriter, and record producer.

David hails from Ede, Osun State, in southwestern part of Nigeria, but was raised in Lagos.

Early life and education

Davido attended British International School in Lagos, and studied Business Administration at Oakwood University in Alabama, USA, but dropped out to pursue his music career.

Music Career

OBO influenced by Nigerian legends Fela Kuti and Sunny Ade, experimented various genres before settling on Afrobeats.

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Some of the notable singer singles are “Skelewu,” “Aye,” “If,” “Fall,” “FEM,” “Back When,” “Dami Duro, “Fall,” “Assurance,” “Blow My Mind,” and so on.

He also produced albums like “Baba Olowo” in 2012, “The Baddest” in 2015,”A Good Time” in 2019, “A Better Time” in 2020 and lots more.

Fun Facts

David was nicknamed OBO (Omo Baba Olowo, meaning “son of a wealthy man”). His favorite artists are Drake, Chris Brown, and Bob Marley among others.

The Nigerian-American artist loves music production, video directing, and traveling.

Collaboration

OBO has collaborated with Chris Brown, Meek Mill, Lil Baby, and Nicki Minaj.

Some of his collaborative albums are “11:11” released in 2019, featuring DMW artists like Mayorkun, Peruzzi, Dremo, “On God,” featuring Davido, Mayorkun, and Dremo, “Kpa,” featuring Davido and Peruzzi.

Also in 2020, he released”A Better Time” (ABT), featuring collaborations with DMW artists and international acts.

Featured Artist Appearances

Davido has featured artists like Tiwa Savage in “Koroba” in 2020, Wizkid in “Mood” in 2020, Kizz Daniel in “One Ticket” in 2018, Zlatan Ibile in “Bum Bum” in 2019, and so on.

International Collaborations

Baba Imade international collaborations include “Blow My Mind” with Chris Brown in 2019, “Fans Mi” with Meek Mills in 2015, “So Crazy” with Lil Baby in 2020, “Holy Ground” with Nicki Minaj in 2020, “Pere” with Young Thug in 2017, and lots more.

Awards and Recognition

The music artist received BET Awards in 2014 and 2018, MTV Africa Music Awards in 2014 and 2015, African Music Magazine Awards in 2014, Headies Awards 2013, 2014, and 2018, NAACP Image Awards in 2020.

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Business Ventures

David aside coming from a wealthy family has said to be an hardworking young man trying to make his own personal money. Part of his business worldwide are Davido Music Worldwide (DMW), Real estate investments, endorsement deals with Infinix, Martell, and PUMA.

Personal Life

Omo baba olowo as fondly called was born by Mr Adedeji Adeleke a Nigerian businessman and politician, and late Veronica Adeleke. Adewale Adeleke and Sharon Adeleke are his siblings.

Davido is a father to Imade Adeleke, Hailey Veronica Adeleke, late David Adedeji Adeleke Jr., and his new born twins which their names are not yet disclosed on social media

Social media

OBO is on Instagram, X, and Facebook. His username on Instagram is @davido with 20+ million followers,  on X @davido with 5+ million followers, and on Facebook @davidoofficial with 10+ million followers.

Philanthropy

Davido runs Davido Education Fund supporting Nigerian students, provided COVID-19 relief efforts during the outbreak of Corona Virus in 2020 and also support African youth empowerment.

Legacy

Davido has so far pioneered Afrobeats in Africa and entrepreneurial spirit and business acumen.


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