Nigeria has been ranked as the fifth country in the world for average daily time spent on social media, according to cable.co.uk and WeAreSocial in their 2024 report.
The data, which was posted by World of Statistics on X, reveals that Nigerians spend an average of 3 hours and 23 minutes per day on social media.
Diaspora Digital Media gathered that Kenya led the list with people spending the most time on social media, at 3 hours and 43 minutes daily.
South Africa follows closely with 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
Nigeria’s average of 3 hours and 23 minutes places it just behind these countries in social media engagement.
Other countries with high social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina round out the top ten with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
Here is a list of countries with most daily social media usage globally
1. Kenya – 03:43
2. South Africa – 03:37
3. Brazil – 03:34
4. Philippines – 03:33
5. Nigeria – 03:23
6. Colombia – 03:22
7. Chile – 03:11
8. Indonesia – 03:11
9. Saudi Arabia – 03:10
10. Argentina – 03:08
11. Mexico – 03:04
12. Malaysia – 02:48
13. Ghana – 02:43
14. Egypt – 02:41
15. Thailand – 02:30
16. Bulgaria – 02:26
17. Vietnam – 02:23
18. Portugal – 02:23
19. Romania – 02:20
20. Italy – 02:17
