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NDDC engages Publicity Influencers, calls for collaboration in shaping region’s narrative



In a bid to re-engineer the narrative of the Niger Delta region, the Niger Delta Development Commission (NDDC) held an interactive session with social media influencers from across the region on May 16, 2024, at its headquarters in Port Harcourt, Rivers State.

At the event, the influencers were enjoined to be good ambassadors of the region by promoting every genuine effort by the NDDC made to better the lot of the region.

Managing Director/CEO, Dr. Samuel Ogbuku, said the Project HOPE Initiative of the Commission is aimed at empowering the region’s youth with valuable skills for self-sufficiency.

According to him, as the project continues to grow and expand, it is expected to have a positive impact on the lives of thousands of young people in the Niger Delta region.

He emphasized the importance of promoting peace in the Niger Delta, encouraging influencers to prioritize sharing positive stories and highlighting the region’s peaceful nature.

Dr. Ogbuku stressed the need to showcase the hardworking and talented young individuals in the region, projecting a positive image to attract opportunities and investment.

He urged the influencers to join the Commission in promoting peace and development in the region.

The Executive Director, Projects, Sir Victor Antai, in his submission, emphasized the need for a social revolution in the region, highlighting the importance of transitioning from a transactional to a transformative Commission.

He stressed that this change requires a deep understanding of people’s psychology and social engineering.

Antai acknowledged the influencers’ significant followership and urged them to be truthful leaders, sharing the information provided by NDDC to effect positive change. He noted that the Commission is committed to working with social media influencers to achieve its goals.

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On his part, Coordinator of Project HOPE, Mr Fubara Blessing appreciated the influencers for hearkening to the call to help change the narrative of the Niger Delta by telling its positive stories.

His words: “as you may know, the Niger Delta region has faced numerous challenges over the years, from poverty and unemployment to environmental degradation and social unrest but but we believe that our young people hold the key to unlocking a brighter future for our region.

“Project HOPE is designed to empower our youth with the skills, knowledge, and resources they need to succeed.

“We’re talking about training and capacity building programs, entrepreneurship support, and access to funding and mentorship. We want to help our young people become self-sufficient, start their own businesses, and create jobs for others.”

He further appealed: “We’re calling on all of you social media influencers to join us in this effort. We need your help to spread the word about Project HOPE, to encourage our young people to sign up and take advantage of the opportunities we’re offering.

“We need your help to showcase the success stories and the impact that Project HOPE is having on our communities.

“Together, we can make a real difference in the lives of our young people and in the future of our region. So, let’s work together to build a brighter future for the Niger Delta.”

Influencers Pledge Support

The social media influencers present at the event pledged their support for NDDC’s initiatives, committing to use their online platforms to promote positive change in the region.

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They acknowledged the importance of working together to shape the narrative of the Niger Delta and promote peace and development.

Influencer Akaninyene Udom from Akwa Ibom State, Immortal Inyangette from Akwa Ibom State, Favour Effanga from Cross River State and another influencer from Bayelsa State, offered eloquent and cerebral contributions to the discourse.

The interactive session marked a significant step in NDDC’s efforts to engage with social media influencers and harness their influence to promote positive change in the region.

By working together, NDDC and social media influencers can shape the narrative of the Niger Delta, fostering economic sustainability and a brighter future for its people.

Below are some pictorials from the event:

Samuel Ogbuku

NDDC MD Dr Samuel Ogbuku




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