Pepsi, a global beverage leader, has officially launched its new logo and visual identity in Nigeria, signifying its commitment to innovation, creativity, and cultural relevance.
The brand refresh was celebrated with a captivating digital spectacle, transforming the National Theatre in Lagos and the Abuja City Gate into iconic landmarks.
The new visual identity marks a significant step forward for Pepsi, transcending a simple logo update to signify a new era for the brand.
The design elements include a united Pepsi globe and wordmark, an updated color palette with electric blue and black, a visually distinct label, a modern custom typeface, and a signature Pepsi pulse that evokes the rhythm and energy of music.
According to Marius Vorster, Marketing Director – PepsiCo West, East, and Central Africa (WECA), “This brand refresh signifies the dawn of a new era for Pepsi, reaffirming our commitment to innovation, creativity, and fostering deep cultural connections.”
Norden Thurston, Chief Marketing Officer, Seven-Up Bottling Company, added that the visual identity refresh strategically draws equity from Pepsi’s past while incorporating modern elements to create a contemporary look that is undeniably Pepsi.
The GM Marketing, Seven-Up Bottling Company, Segun Ogunleye, assured customers that the new logo aims to dial up brand distinction, deepen influence and appeal, and further drive connection with Nigerian consumers.
Pepsi is a contemporary brand with a rich history and heritage, consistently reinventing itself for 125 years.
The brand’s commitment to innovation and quality refreshment has made it Nigeria’s number-one choice of cola and a constant presence in people’s lives.