Spotify unveils ‘Sound of Nigeria’ to celebrate 64th Independence
Spotify, an online streaming platform, has unveiled a soundtrack, “The Sound of Hope”, to celebrate Nigeria’s 64th Independence Anniversary.
Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, disclosed this in a statement obtained by Diaspora Digital Media on Monday in Lagos.
Okumu said, “Spotify’s soundtrack of independence celebrates Nigeria’s music, as Nigeria celebrates its 64th Independence Day.
“Spotify is joining the festivities with “The Sounds of Nigeria” campaign. This campaign aims to honour the country’s rich musical heritage, which has long been a unifying force and a source of pride for Nigerians.
“Nigerians have always had a deep love for music, and their resilient spirit shines through in the global success of Nigerian artistes.
“Spotify is honoured to celebrate a nation that continues to make Africa proud, amplifying the sounds and stories that resonate far beyond its borders.”
Okumu said starting from Sept. 29, to Oct. 3, music lovers would be able to discover music destinations celebrating Nigeria’s independence within the Afro and Afrobeats hubs on Spotify.
She noted that this selection of destinations includes the “Good Old Naija Days”, “Naija New School”, “Naija No Dey Carry Last” and the “Sounds of Nigeria”.
According to her, the Good Old Naija Days takes listeners on a nostalgic journey through the classic hits that had defined Nigerian music over the years.
“This destination features timeless songs from legendary artistes that have shaped the nation’s musical landscape.
“Naija No Dey Carry Last celebrates the resilience and spirit of Nigerian music. This destination showcases the songs that have inspired and uplifted the nation, reminding us of the power of music to unite and persevere.
“The Naija New School Naija spotlights the hottest new acts and cutting-edge sounds in Nigerian music, highlighting the artistes and tracks driving the industry forward.
“The Sounds of Nigeria on the other hand celebrates the stories that shape our identity, highlighting the rich and diverse musical traditions of Nigeria,” she said.
Okumu noted that to further enrich the campaign experience, Spotify was collaborating with renowned content creator and Disc Jockey, Justin UG, for a takeover of the Internet Famous Playlist.
She said Justin UG, known for his creative content, love of Nigerian music and culture, would introduce a wider audience to new sounds and perspectives.
She noted that in addition to the curated destinations and takeover, Spotify will also introduce two new playlists: “Naija Gospel Throwback” and “Nigerian Highlife”.
“Naija Gospel Throwback celebrates the history of Nigerian gospel music with classic anthems, while Nigerian Highlife showcases the vibrant and upbeat genre with its infectious rhythms and catchy melodies.
“Join us in celebrating Nigeria’s Independence Day with Spotify’s “The Sounds of Nigeria”.
“Discover new music, connect with your favourite artistes through their sounds, and immerse yourself in the rich cultural heritage of Nigerian music,” she said.
