Femi Lazarus, others top Spotify’s podcast charts in Nigeria, Kenya, and South Africa

In a recent analysis of Spotify’s streaming data, Apostle Femi Lazarus, and others top most streamed podcasts in Nigeria, Kenya, South Africa.

Spotify’s Sub-Saharan Africa Podcast Manager Ncebakazi Manzi, on Thursday, announced that Femi Lazarus topped the charts in Nigeria.

Other popular podcasts in Nigeria included “Motivation Daily by Motiversity,” “Success Addicted Podcast,” and “The HonestBunch Podcast.”

In South Africa, the most streamed podcasts were “The Joe Rogan Experience,” “The Diary of a CEO,” and “What Now? with Trevor Noah.”

Kenya’s top five consisted of “The97sPodcast,” “So This Is Love,” “The Mkurugenzi Podcast,” “Mic Cheque,” and “The Sandwich Podcast.”

The Diaspora Digital Media (DDM), gathered that Manzi highlighted that podcast serve as a popular storytelling medium across Africa.

“With nearly four billion podcast minutes streamed in Sub-Saharan Africa this year, demand for content is evident,” Manzi said.

“South Africa, Nigeria, and Kenya dominated listenership, accumulating over two billion minutes from South Africa alone. “

“Podcasting’s impact is clear; it empowers creators to share narratives and involve their communities,” Manzi stated.

She noted that while podcasts are personal, trends exist within Africa’s leading markets.

“Motivational podcasts focusing on finance, relationships, and personal health attracted significant audiences in these countries.”

“Christian Motivational content led to high shares in South Africa, while “Apostle Joshua Selman” remained popular in Nigeria.

“Nigeria, as Africa’s second-largest podcast market, recorded 700 million listening minutes this year, spawning many new shows.”

“While spirituality ranked high in Nigeria, shows like “I Said What I Said” and “The HonestBunch Podcast” indicate a demand for conversational content.

“Listeners in Kenya and South Africa also showed interest in these conversational formats.”

Know about Spotify

Spotify is a renowned Swedish audio streaming and media service provider, founded on 23 April 2006.

It was established by visionary entrepreneurs Daniel Ek and Martin Lorentzon.

Since its inception, the platform has revolutionized the way people access and enjoy music, podcasts, and other audio content.

As of September 2024, Spotify has solidified its position as one of the largest music streaming service providers worldwide.

It has a remarkable 640 million monthly active users.

The user base comprises 252 million paying subscribers who enjoy uninterrupted access to their favorite music and podcasts.

Spotify Technology S.A., a holding company domiciled in Luxembourg City, serves as the listing entity for Spotify on the New York Stock Exchange (NYSE).

The listing is facilitated through the issuance of American depositary receipts (ADRs), enabling investors to purchase shares in the company.

As a premier digital music streaming platform, Spotify provides users with an unparalleled listening experience.

It features a massive catalogue of over 100 million songs and 6 million podcast titles.

In July 2015, Spotify initiated an email campaign targeting its App Store subscribers.

It encourages them to cancel their existing subscriptions and establish new ones directly through its website.

Spotify’s partnership

In January 2015, Sony introduced PlayStation Music, a ground breaking music service that integrated Spotify’s extensive music library into Sony’s PlayStation 3 and PlayStation 4 gaming consoles, as well as Sony Xperia mobile devices.

Spotify’s partnership with SXSW in March 2017 enabled the creation of exclusive content.

It includes curated playlists, to facilitate user discovery of new artists and enhance the overall SXSW experience.

Spotify’s business model

Spotify operates under a freemium business model, offering basic services at no cost.

While providing additional features through paid subscriptions, the company generates revenue through premium streaming subscriptions and advertising placements.

Monetization

Following its launch in 2008, Spotify faced significant financial challenges, incurring a loss of 31.8 million Swedish kronor (US$4.4 million).

However, the company’s fortunes began to change in 2010, with Wired reporting that Spotify was generating more revenue for labels in Sweden than any other retailer, online or offline.

Stations by Spotify

On 31 January 2018, Spotify commenced testing for Stations by Spotify.

This is a a novel standalone application designed to provide Australian Android users with a personalized music listening experience.

The app featured 62 expertly curated music channels, each devoted to a specific genre, thereby eliminating the need for users to create their own playlists.

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