Veteran filmmaker Tunde Kelani has urged young creatives to stay deeply connected to their cultural roots, even as they embrace modern technology in filmmaking and content creation.
In an interview with Saturday Beats, Kelani stressed that while digital tools have transformed storytelling, over-reliance on them could weaken originality. According to him, the essence of authentic storytelling lies in drawing inspiration from Africa’s rich cultural heritage.
He highlighted the continent’s diversity as a major creative advantage, noting that Africa is home to over 50 countries and more than 2,000 languages and cultures. He encouraged filmmakers to explore and preserve this wealth of traditions.
“When you mention Africa, we are talking about 50 countries, over 2,000 languages and cultures. That is our strength. We must go back and unearth our intangible heritage,” he said.
Kelani advised young filmmakers not to lose themselves in technology but to use it as a tool to amplify their own unique stories. He emphasized the importance of showcasing African identity through elements such as architecture, traditional settings, and vibrant cultural expressions.
“Don’t get carried away with technology; concentrate more on your essence. Use the technology to tell your own story. Don’t forget what we have,” he added.
Reflecting on his long-standing career, Kelani attributed his continued relevance in the industry to passion, consistency, and dedication to his craft. He described each film he creates as a journey of expression, driven by his enduring love for storytelling.
His message serves as a reminder that while innovation is important, authenticity remains the true backbone of impactful filmmaking.
