Guinness Nigeria, through its Orijin brand, has reaffirmed its commitment to the promotion and preservation of Nigerian cultural heritage at the 2026 Ojude Oba Festival in Ijebu-Ode.
The brand joined thousands of sons and daughters of Ijebuland, cultural enthusiasts, dignitaries, and tourists at the annual celebration, delivering an immersive experience that highlighted identity, tradition, and community pride.
Returning as the official alcohol sponsor of the festival, Orijin used the platform to deepen its cultural engagement, building on last year’s theme, “The Roots Run Deeper,” while shifting the conversation toward how culture and identity are expressed today through creativity, fashion, and modern celebration.
The Ojude Oba Festival once again showcased the richness of Yoruba heritage, featuring the elegance of the Regberegbe age-grade groups, spectacular horse-riding displays by prominent families, vibrant fashion, music, and cultural performances that drew attention from both local and international attendees.
Speaking at the event, a member of the Ojude Oba planning committee, Otunba Deji Osibogun, expressed appreciation for Orijin’s continued support, describing the festival as a living archive of history and tradition.
“It fills us with great pride to see Orijin at the heart of Ojude Oba once again. This festival is a living archive of our history, culture, and tradition, and Orijin has positioned itself meaningfully at the centre of it all,” he said.
Also speaking, the Corporate Relations and Legal Director of Guinness Nigeria Plc, Rotimi Odusola, noted that the company remains committed to helping Nigerians celebrate life through culture and shared experiences.
“Our purpose at Guinness Nigeria is to help Nigerians celebrate life, every day, everywhere, and there are few moments more deserving of celebration than this,” he said.
Marketing Director at Guinness Nigeria, Ramanathan Solayappan, also highlighted the brand’s cultural vision, stating that Orijin’s presence at the festival was designed to amplify the spirit of Ojude Oba through immersive activations.
He noted that the brand’s identity is rooted in African originality, making Ojude Oba a natural platform for celebration and cultural expression.
The 2026 edition of the festival attracted thousands of attendees from across Nigeria and the diaspora. Traditional rulers, age-grade groups, equestrian families, and cultural performers all gathered to pay homage to the Awujale of Ijebuland and celebrate the enduring heritage of the Ijebu people.
